Universal Destinations & Experiences Eyes Strategic Growth Beyond Epic Universe Success

Three months into its operation, Epic Universe in Orlando has exceeded internal projections, particularly in merchandise and food and beverage segments, according to Universal Destinations & Experiences Chairman and CEO Mark Woodbury. Speaking at the BofA Securities Media, Communications & Entertainment Conference, Woodbury highlighted the park's strategic design that allows for future expansion.

"If you examine Epic's layout from above, you'll notice intentional green spaces between the existing worlds," Woodbury explained. "This gives us tremendous flexibility to either expand current themed areas or introduce entirely new ones."

While declining to provide specific performance metrics despite analyst Jessica Reif Erlich's inquiries, Woodbury noted that Epic Universe commands premium admission prices compared to Universal's other Orlando parks. He expressed confidence that the new park would both expand Orlando's overall theme park market and increase Universal's market share in the region.

The company's international expansion continues with plans for a London park scheduled to open in 2031. The project has already generated significant local enthusiasm, with Woodbury reporting that 93% of community feedback has been positive. "We've had 18,000 people register interest in employment opportunities and 2,000 vendors eager to participate in the development," he said.

Universal Studios Japan in Osaka stands to benefit from the Japanese government's tourism initiative, which aims to increase annual visitors to Japan by 50%, reaching approximately 60 million. Woodbury noted that one in seven tourists to Japan currently visit Universal Studios.

The company is also diversifying its entertainment portfolio with targeted offerings for specific demographics. Universal Horror Unleashed, opening next week in Las Vegas, extends the popular Halloween Horror Nights concept to a year-round attraction, with a Chicago location planned for 2028.

For younger audiences, the Universal Kids Resort in Frisco, Texas, targeting families with children ages three to eight, will open next year featuring a 300-room hotel. Woodbury described it as "a regional product that serves as a rite of passage for families" that will be accessible to visitors from Texas and neighboring states.

When asked about potential themed areas based on popular properties, Woodbury teased possible future developments without making specific announcements. Regarding the hit musical "Wicked," he remarked, "When I saw the Wicked sets, I thought it was a theme park waiting to happen."

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